Top Beauty & Cosmetics Websites in Hong Kong

Name: Top websites in Hong Kong (Beauty & Cosmetics)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Hong Kong, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.asia

319.62K

2.96%9.45K

97.04%310.17K

↑100.89%

↑640.43%

Direct

sasa.com.hk

176.05K

63.43%111.66K

36.57%64.39K

↑24.3%

↑36.86%

Direct

oliveyoung.com

142.26K

31.31%44.53K

68.69%97.72K

↑199.64%

↑102.53%

Direct

lanecrawford.com.hk

120.69K

31.05%37.47K

68.95%83.22K

↑9.81%

↑39.1%

Direct

fragrantica.com

91.46K

50.83%46.49K

49.17%44.97K

↑37.83%

↑76.75%

Search

boots.com

79.11K

10.28%8.13K

89.72%70.98K

↑183.88%

↑67.11%

Direct

voguehk.com

67.96K

29.04%19.73K

70.96%48.22K

↑118.26%

↓9.85%

Search

yesstyle.com

49.93K

85.64%42.76K

14.36%7.17K

↑93.47%

↓43.33%

Direct

sephora.hk

49.86K

79.62%39.7K

20.38%10.16K

↓49.72%

↑44.42%

Direct

stylevana.com

44.49K

74.8%33.28K

25.2%11.21K

↑0.01%

↑57.83%

Direct

alpecin.com

43.36K

2%868

98%42.49K

↑235.78%

↑195.54%

Direct

shuuemura.com.hk

37.24K

7.77%2.9K

92.23%34.35K

↑125.39%

↑185.13%

Direct

mykitsch.com

36.21K

0.7%253

99.3%35.96K

↑1,002.89%

↑63.85%

Direct

myprincessyoyo.com

32.6K

9.33%3.04K

90.67%29.56K

↑567.25%

↑62.5%

Search

ohmyglow.co

31.37K

100%31.37K

-

↓25.59%

↑62.3%

Direct

mystoreberry.com

30.54K

77.91%23.79K

22.09%6.74K

↑135.28%

↑129.1%

Direct

strawberrynet.com

30.51K

100%30.51K

-

↑48%

↓32.72%

Direct

worlddutyfree.com

29.64K

0.35%103

99.65%29.54K

↑908.61%

↑320.57%

Direct

superdrug.com

29.63K

9.36%2.77K

90.64%26.86K

↑152.38%

↑164.82%

Search

benefitcosmetics.com

29.25K

5.69%1.66K

94.31%27.59K

↑573.14%

↓30.87%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Hong Kong on March 2026

As of March 2026, fragrantica.asia leads Beauty & Cosmetics in Hong Kong with 319.62K monthly visits. Its audience skews mobile-first (2.96% desktop / 2.96% mobile), and traffic is up month over month 100.89% and up year over year 640.43%. sasa.com.hk holds second with 176.05K visits and a desktop-leaning mix (63.43% desktop / 36.57% mobile), while oliveyoung.com ranks third with 142.26K visits.

Across the leaders, sendai-tushin.jp is the most mobile-first (100% of visits), whereas ohmyglow.co is the most desktop-reliant (100%). Momentum favors 20beauty.com.hk in the latest month (7,773.85%), while mimingmart.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.asia is driven primarily by search, fragrantica.asia by direct, and fragrantica.asia by referral; overall, 63 of the top 100 sites are direct-led, 33 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Hong Kong