Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com.br

7.19M

15.61%1.12M

84.39%6.07M

↑16.96%

↑80.88%

Direct

boticario.com.br

6.64M

14.03%931K

85.97%5.71M

↑14.58%

↓24.02%

Direct

eudora.com.br

3.24M

5.84%189.21K

94.16%3.05M

↑202.21%

↓21.3%

Direct

natura.com.br

2.88M

33.72%971.16K

66.28%1.91M

↑2.69%

↓30.16%

Direct

principiaskin.com

2.33M

7.57%176.48K

92.43%2.15M

↑23.08%

↑17.6%

Direct

belezanaweb.com.br

1.94M

33.11%642.38K

66.89%1.3M

↑48.59%

↓23.11%

Direct

natura.com

1.55M

8.96%138.6K

91.04%1.41M

↑44.45%

↑343.03%

Direct

sephora.com.br

1.37M

33.32%457.39K

66.68%915.29K

↑6.66%

↓12.56%

Direct

loreal-paris.com.br

1.2M

6.68%80.16K

93.32%1.12M

↑26.57%

↓19.99%

Direct

epocacosmeticos.com.br

1.19M

33.05%393.01K

66.95%796.17K

↑27.26%

↓24.42%

Direct

jequiti.com.br

887.49K

11.84%105.09K

88.16%782.4K

↑185.44%

↓23.48%

Direct

fragrantica.com

883.34K

16.63%146.86K

83.37%736.48K

↑19.73%

↑206.24%

Search

intheboxperfumes.com.br

855.41K

24.71%211.38K

75.29%644.04K

↑231.5%

↑36.35%

Direct

granado.com.br

634.04K

38.74%245.65K

61.26%388.4K

↑87.41%

↓16.75%

Direct

perfectcorp.com

619.72K

21.53%133.42K

78.47%486.29K

↑23.22%

↑61.22%

Search

trinks.com

599.17K

43.55%260.95K

56.45%338.21K

↑6.44%

↑15.23%

Direct

salonline.com.br

494.47K

10.19%50.4K

89.81%444.08K

↑68.3%

↑13.35%

Direct

stealthelook.com.br

492.44K

14.23%70.08K

85.77%422.36K

↑51.26%

↓20.14%

Direct

avon.com.br

492.03K

23.04%113.35K

76.96%378.68K

↑12.69%

↓54.19%

Direct

neeche.com.br

473K

4.15%19.62K

95.85%453.38K

↑79.75%

↑247.18%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on March 2026

As of March 2026, fragrantica.com.br leads Beauty & Cosmetics in Brazil with 7.19M monthly visits. Its audience skews mobile-first (15.61% desktop / 15.61% mobile), and traffic is up month over month 16.96% and up year over year 80.88%. boticario.com.br holds second with 6.64M visits and a mobile-leaning mix (14.03% desktop / 85.97% mobile), while eudora.com.br ranks third with 3.24M visits.

Across the leaders, simpleskincarescience.com is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (90.07%). Momentum favors essenciadobrasil.com.br in the latest month (4,660.48%), while shiseido.com.br shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com.br is driven primarily by search, fragrantica.com.br by direct, and fragrantica.com.br by referral; overall, 80 of the top 100 sites are direct-led, 18 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil