Top Apparel & Fashion Websites in Hong Kong

Name: Top websites in Hong Kong (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hong Kong, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

10M

53.51%5.35M

46.49%4.65M

↑4.58%

↑775.28%

Direct

mercari.com

831.39K

51.76%430.36K

48.24%401.04K

↓3.84%

↑35.52%

Direct

nike.com.hk

428.68K

41.98%179.94K

58.02%248.74K

↑10.46%

↓38.15%

Direct

adidas.com.hk

341.51K

44.7%152.65K

55.3%188.86K

↑1.12%

↓28.24%

Direct

lululemon.com.hk

256.01K

19.77%50.61K

80.23%205.4K

↓20.74%

↑72.93%

Direct

nextdirect.com

236.44K

9.62%22.74K

90.38%213.7K

↑301.72%

↑116.46%

Direct

yoox.com

170.31K

2.56%4.36K

97.44%165.95K

↓57.29%

↑49.3%

Direct

zalora.com.hk

162.39K

39.86%64.73K

60.14%97.67K

↑4.64%

↓20.65%

Search

iteshop.com

150.7K

39.67%59.78K

60.33%90.92K

↓17.92%

↓19.15%

Direct

zara.com

142.96K

54.56%78K

45.44%64.96K

↓20.82%

↑22.15%

Direct

shein.com

126.08K

67.14%84.65K

32.86%41.44K

↓35.78%

↑52.25%

Direct

chanel.com

124.03K

26.84%33.29K

73.16%90.73K

↑113.33%

↓13%

Direct

musinsa.com

109.95K

51.24%56.34K

48.76%53.61K

↑262.64%

↑73.76%

Direct

hermes.com

102.26K

34.19%34.96K

65.81%67.3K

↓25.71%

↑23.62%

Direct

louisvuitton.com

93.44K

34.4%32.14K

65.6%61.3K

↑13.25%

↑9.08%

Direct

uniqlo.com

89.04K

49.09%43.71K

50.91%45.33K

↓14.26%

↓3.77%

Direct

hm.com

86.57K

34.85%30.17K

65.15%56.4K

↑57.57%

↓1.65%

Direct

charleskeith.com

82.42K

24.78%20.43K

75.22%62K

↑44.63%

↑92.2%

Direct

lanecrawford.com.hk

82.11K

47.95%39.38K

52.05%42.74K

↑133.9%

↑15.04%

Direct

zozo.jp

71.65K

66%47.29K

34%24.36K

↓19.39%

↑26.69%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hong Kong on June 2026

As of June 2026, threads.com leads Apparel & Fashion in Hong Kong with 10M monthly visits. Its audience skews desktop-first (53.51% desktop / 53.51% mobile), and traffic is up month over month 4.58% and up year over year 775.28%. mercari.com holds second with 831.39K visits and a desktop-leaning mix (51.76% desktop / 48.24% mobile), while nike.com.hk ranks third with 428.68K visits.

Across the leaders, beckandhersey.com is the most mobile-first (100% of visits), whereas lightinthebox.com is the most desktop-reliant (100%). Momentum favors pushas.com in the latest month (13,346.35%), while skims.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 83 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hong Kong