Top Beauty & Cosmetics Websites in the United States

Key Insights on Top Beauty & Cosmetics Websites in the United States on June 2026

As of June 2026, ulta.com leads Beauty & Cosmetics in the United States with 28.37M monthly visits. Its audience skews mobile-first (21.23% desktop / 21.23% mobile), and traffic is up month over month 1.91% and up year over year 30.81%. sephora.com holds second with 25.88M visits and a mobile-leaning mix (27.93% desktop / 72.07% mobile), while qvc.com ranks third with 16.48M visits.

Across the leaders, luminesscosmetics.com is the most mobile-first (99.83% of visits), whereas stylevana.com is the most desktop-reliant (38.05%). Momentum favors tryandreview.com in the latest month (210.59%), while dermstore.com shows the steepest pullback.

Acquisition patterns also differ: ulta.com is driven primarily by search, ulta.com by direct, and ulta.com by referral; overall, 93 of the top 100 sites are direct-led, 3 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.