Top Beauty & Cosmetics Websites in the Netherlands

Key Insights on Top Beauty & Cosmetics Websites in the Netherlands on July 2026

As of July 2026, douglas.nl leads Beauty & Cosmetics in the Netherlands with 1.41M monthly visits. Its audience skews mobile-first (26.41% desktop / 26.41% mobile), and traffic is down month over month -23.08% and up year over year 15.78%. notino.nl holds second with 795.01K visits and a mobile-leaning mix (30.46% desktop / 69.54% mobile), while rituals.com ranks third with 772.46K visits.

Across the leaders, luxury-lashes.nl is the most mobile-first (100% of visits), whereas fragrance.com is the most desktop-reliant (67.7%). Momentum favors basler-beauty.de in the latest month (105,809.68%), while mannenzaak.nl shows the steepest pullback.

Acquisition patterns also differ: douglas.nl is driven primarily by search, douglas.nl by direct, and douglas.nl by referral; overall, 70 of the top 100 sites are direct-led, 26 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.