Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

69.34M

47.3%32.8M

52.7%36.54M

↑29.64%

↓16.55%

Direct

zozo.jp

28.58M

18.47%5.28M

81.53%23.3M

↑31.2%

↓17.48%

Direct

threads.com

22.08M

34.86%7.7M

65.14%14.39M

↑34.36%

↑672,207.8%

Search

uniqlo.com

16.56M

23.38%3.87M

76.62%12.69M

↑30.7%

↓10.52%

Direct

shein.com

12.87M

9.8%1.26M

90.2%11.61M

↑37.55%

↑117.01%

Direct

2ndstreet.jp

6.37M

19.49%1.24M

80.51%5.13M

↑45.67%

↓10.4%

Direct

wear.jp

6.09M

12.06%734.47K

87.94%5.35M

↑53.01%

↓15.67%

Search

baycrews.jp

5.22M

12.92%673.85K

87.08%4.54M

↑82.95%

↓27.97%

Direct

united-arrows.co.jp

4.62M

14.73%680.69K

85.27%3.94M

↑43.07%

↓3.85%

Search

orical.jp

3.72M

0.91%33.76K

99.09%3.68M

↑49.88%

↑39.07%

Direct

buyma.com

2.65M

44.89%1.19M

55.11%1.46M

↓2.39%

↓23.95%

Direct

jins.com

2.19M

17.33%379.66K

82.67%1.81M

↑34.68%

↓16.15%

Search

locondo.jp

2.07M

24.46%506.55K

75.54%1.56M

↑9.84%

↓16.33%

Direct

montbell.jp

1.95M

39.73%773.44K

60.27%1.17M

↓23.57%

↓2.17%

Search

maisonmargiela.com

1.94M

6.87%133.1K

93.13%1.8M

↑971.03%

↑36.57%

Direct

onward.co.jp

1.35M

19.65%264.3K

80.35%1.08M

↑3.73%

↓39.31%

Direct

hm.com

1.31M

24.27%318.43K

75.73%993.75K

↑29.25%

↑3.96%

Direct

zara.com

1.31M

35.23%461.62K

64.77%848.64K

↑39.59%

↑0.54%

Direct

goldwin.co.jp

1.13M

48.77%551.12K

51.23%579.01K

↑44.69%

↓18.33%

Search

chanel.com

1.09M

12.43%135.8K

87.57%957.15K

↑95.49%

↑22.68%

Direct

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Key Insights on Top Apparel & Fashion Websites in Japan on March 2026

As of March 2026, mercari.com leads Apparel & Fashion in Japan with 69.34M monthly visits. Its audience skews mobile-first (47.3% desktop / 47.3% mobile), and traffic is up month over month 29.64% and down year over year -16.55%. zozo.jp holds second with 28.58M visits and a mobile-leaning mix (18.47% desktop / 81.53% mobile), while threads.com ranks third with 22.08M visits.

Across the leaders, doublemonk.com is the most mobile-first (100% of visits), whereas houyhnhnm.jp is the most desktop-reliant (77.37%). Momentum favors chicwish.com in the latest month (3,644.72%), while lululemon.co.jp shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 66 of the top 100 sites are direct-led, 33 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan