Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

52.46M

46.56%24.42M

53.44%28.04M

↓5.25%

↓18.65%

Direct

zozo.jp

24.06M

15.02%3.61M

84.98%20.44M

↓12.69%

↓17.04%

Direct

threads.com

18.04M

41.05%7.41M

58.95%10.64M

↓18.71%

↑858.22%

Search

uniqlo.com

11.53M

21.78%2.51M

78.22%9.02M

↓34.35%

↓14.62%

Search

shein.com

8.65M

22.3%1.93M

77.7%6.72M

↓7.99%

↑140.54%

Direct

2ndstreet.jp

4.56M

18.05%822.62K

81.95%3.74M

↓12.59%

↓15.14%

Direct

wear.jp

4.5M

8.89%399.55K

91.11%4.1M

↓14.9%

↓18.81%

Direct

orical.jp

4.25M

1.23%52.3K

98.77%4.2M

↓6.55%

↑48.79%

Direct

baycrews.jp

4.11M

12.45%512.03K

87.55%3.6M

↓8.22%

↓26.66%

Direct

montbell.jp

3.1M

22.24%689.94K

77.76%2.41M

↓10.81%

↓3.25%

Search

united-arrows.co.jp

2.6M

16.21%420.64K

83.79%2.17M

↓20.96%

↓5.78%

Search

locondo.jp

2.03M

18.33%371.24K

81.67%1.65M

↓23.55%

↓11.25%

Direct

onward.co.jp

1.84M

9.53%175.8K

90.47%1.67M

↓3.86%

↓46.91%

Direct

buyma.com

1.84M

43.86%807.38K

56.14%1.03M

↓24.35%

↓30.6%

Search

jins.com

1.82M

18.39%334.42K

81.61%1.48M

↓30.63%

↓19.92%

Search

hm.com

1.17M

20.56%240.57K

79.44%929.77K

↓31.75%

↑37.5%

Direct

zara.com

984.36K

55.37%545.03K

44.63%439.33K

↓24.74%

↓12.05%

Direct

goldwin.co.jp

905.43K

31.81%287.98K

68.19%617.45K

↑47.52%

↓17.2%

Direct

musinsa.com

829.46K

28.18%233.75K

71.82%595.71K

↑92.22%

↑84.24%

Direct

junonline.jp

691.07K

14.39%99.41K

85.61%591.66K

↑15.27%

↓12.03%

Direct

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Key Insights on Top Apparel & Fashion Websites in Japan on June 2026

As of June 2026, mercari.com leads Apparel & Fashion in Japan with 52.46M monthly visits. Its audience skews mobile-first (46.56% desktop / 46.56% mobile), and traffic is down month over month -5.25% and down year over year -18.65%. zozo.jp holds second with 24.06M visits and a mobile-leaning mix (15.02% desktop / 84.98% mobile), while threads.com ranks third with 18.04M visits.

Across the leaders, doublemonk.com is the most mobile-first (100% of visits), whereas grailed.com is the most desktop-reliant (96.68%). Momentum favors carhartt-wip.com in the latest month (835.05%), while swarovski.com shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 69 of the top 100 sites are direct-led, 29 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan