Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

20.39M

39.87%8.13M

60.13%12.26M

↑81.83%

↑68.05%

Direct

jreast.co.jp

18.6M

12.92%2.4M

87.08%16.2M

↓4.73%

↑6.14%

Direct

jr-central.co.jp

13.8M

11.39%1.57M

88.61%12.22M

↓1.35%

↓16.97%

Direct

agoda.com

9.33M

25.61%2.39M

74.39%6.94M

↑54.08%

↑15.67%

Direct

jr-odekake.net

8.81M

8.98%791.22K

91.02%8.02M

↑12.88%

↓16.59%

Direct

eki-net.com

7.87M

16.99%1.34M

83.01%6.54M

↑12.38%

↓29.18%

Direct

booking.com

7.8M

45.78%3.57M

54.22%4.23M

↑25.65%

↓6.13%

Direct

tokyodisneyresort.jp

7.48M

7.36%550.05K

92.64%6.93M

↓30.7%

↓15.97%

Direct

westjr.co.jp

7.11M

9.86%701.24K

90.14%6.41M

↓32%

↓5.93%

Direct

klook.com

5.98M

20.92%1.25M

79.08%4.73M

↑52.5%

↑176.95%

Direct

jrkyushu.co.jp

4.79M

8.2%392.89K

91.8%4.4M

↑1.34%

↑3.65%

Direct

4travel.jp

4.38M

12.3%538.53K

87.7%3.84M

↑7.82%

↓32.28%

Search

hankyu-travel.com

4.29M

15.46%662.98K

84.54%3.63M

↓1.83%

↓4.96%

Direct

skyscanner.jp

4.27M

41.01%1.75M

58.99%2.52M

↑6.51%

↓15.48%

Direct

jtb.co.jp

4.18M

20.54%857.42K

79.46%3.32M

↓5.55%

↓27.06%

Search

tripadvisor.jp

4.05M

15.79%639.73K

84.21%3.41M

↑7.71%

↓17.17%

Search

kkday.com

3.96M

11.17%442.62K

88.83%3.52M

↑79.79%

↑110.02%

Direct

reservation.jp

3.85M

20.28%781.56K

79.72%3.07M

↓4.05%

↑2.96%

Direct

usj.co.jp

3.7M

7.67%284.1K

92.33%3.42M

↑27.08%

↓9.66%

Direct

his-j.com

3.69M

16.34%603.31K

83.66%3.09M

↓26.08%

↓8.66%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on July 2026

As of July 2026, trip.com leads Travel & Tourism in Japan with 20.39M monthly visits. Its audience skews mobile-first (39.87% desktop / 39.87% mobile), and traffic is up month over month 81.83% and up year over year 68.05%. jreast.co.jp holds second with 18.6M visits and a mobile-leaning mix (12.92% desktop / 87.08% mobile), while jr-central.co.jp ranks third with 13.8M visits.

Across the leaders, discovercars.com is the most mobile-first (99.07% of visits), whereas ctrip.com is the most desktop-reliant (95.34%). Momentum favors discovercars.com in the latest month (9,693.51%), while keio.co.jp shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 63 of the top 100 sites are direct-led, 37 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan