Top Apparel & Fashion Websites in Vietnam

Name: Top websites in Vietnam (Apparel & Fashion)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Vietnam, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

7.84M

83.18%6.52M

16.82%1.32M

↑56.26%

↑258,192.17%

Direct

baotinmanhhai.vn

1.49M

50.96%761.18K

49.04%732.36K

↑45.48%

↑126.69%

Direct

phuquygroup.vn

1.25M

30.89%384.88K

69.11%861.13K

↓15.56%

↑584.37%

Search

mercari.com

646.96K

70.49%456.02K

29.51%190.94K

↑82.98%

↓30.58%

Direct

uniqlo.com

519.82K

56.36%292.99K

43.64%226.83K

↑2.01%

↑6.85%

Direct

adidas.com.vn

370.95K

55.83%207.11K

44.17%163.84K

↑10.21%

↓4.5%

Direct

merchize.com

246.68K

100%246.68K

-

↑141.39%

↑169.88%

Direct

printify.com

196.87K

100%196.87K

-

↑76.88%

↑37.7%

Direct

maisononline.vn

174.2K

41.13%71.65K

58.87%102.56K

↑42.56%

↓44.27%

Search

hm.com

147.83K

42.11%62.25K

57.89%85.58K

↑21.59%

↓10.46%

Direct

chanel.com

126.48K

20.19%25.53K

79.81%100.95K

↑42.63%

↑158.68%

Direct

acfc.com.vn

124.54K

80.38%100.11K

19.62%24.43K

↑20.44%

↓32.31%

Direct

yody.vn

114.53K

50.44%57.77K

49.56%56.76K

↓22.01%

↓63.15%

Direct

shein.com

104.11K

43.81%45.62K

56.19%58.5K

↓27.93%

↑11.39%

Direct

baotinkk.com

103.83K

14.66%15.22K

85.34%88.61K

↑95.45%

↑604.07%

Search

zara.com

100.94K

71.51%72.19K

28.49%28.75K

↓39.47%

↓8.02%

Direct

teepublic.com

90.36K

100%90.36K

-

↑93.19%

↑23.21%

Direct

myer.com.au

87.5K

8.76%7.67K

91.24%79.83K

↑156.63%

↑395.38%

Direct

louisvuitton.com

78.31K

42.55%33.32K

57.45%44.99K

↓7.94%

↑18.83%

Search

lyp.com.vn

68.53K

0.03%21

99.97%68.51K

↑39,976.61%

↑18,531.3%

Search

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Key Insights on Top Apparel & Fashion Websites in Vietnam on March 2026

As of March 2026, threads.com leads Apparel & Fashion in Vietnam with 7.84M monthly visits. Its audience skews desktop-first (83.18% desktop / 83.18% mobile), and traffic is up month over month 56.26% and up year over year 258,192.17%. baotinmanhhai.vn holds second with 1.49M visits and a desktop-leaning mix (50.96% desktop / 49.04% mobile), while phuquygroup.vn ranks third with 1.25M visits.

Across the leaders, milkywalk.dk is the most mobile-first (100% of visits), whereas merchize.com is the most desktop-reliant (100%). Momentum favors balmain.com in the latest month (176,050%), while icondenim.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 63 of the top 100 sites are direct-led, 35 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Vietnam