Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

museumsvictoria.com.au

498.4K

19.79%98.64K

80.21%399.76K

↓30.23%

↑12.51%

Direct

ngv.vic.gov.au

287.55K

52.04%149.64K

47.96%137.91K

↓54.65%

↓7.11%

Search

visitsealife.com

273.59K

14.14%38.7K

85.86%234.89K

↑33.79%

↑12.6%

Search

australian.museum

271.46K

52.85%143.48K

47.15%127.98K

↓11.73%

↓1.76%

Search

slv.vic.gov.au

271.2K

47.36%128.45K

52.64%142.75K

↓3.77%

↑24.58%

Search

nma.gov.au

247.92K

75.19%186.41K

24.81%61.51K

↑31.3%

↓17.74%

Search

invaluable.com

224.87K

41.72%93.82K

58.28%131.05K

↓19.86%

↓19.75%

Direct

rising.melbourne

218.01K

18.22%39.72K

81.78%178.29K

↑149.1%

↑79.24%

Direct

naa.gov.au

194.56K

79.28%154.25K

20.72%40.31K

↑2.08%

↓2.57%

Direct

zoo.org.au

191.35K

29.45%56.36K

70.55%134.99K

↓21.67%

↑34.18%

Direct

imaxmelbourne.com.au

171.33K

35.74%61.24K

64.26%110.09K

↓43.18%

↑32.6%

Direct

nianticlabs.com

151.57K

19.02%28.83K

80.98%122.75K

↓36.02%

↓1.81%

Direct

awm.gov.au

146.35K

74.09%108.44K

25.91%37.92K

↓36.94%

↓18.48%

Search

taronga.org.au

141.67K

32.38%45.87K

67.62%95.8K

↓36.78%

↓11.9%

Direct

thehistoryblog.com

134.43K

1.5%2.01K

98.5%132.42K

↑75.65%

↑16.42%

Direct

nfsa.gov.au

128.35K

39%50.06K

61%78.29K

↑24.78%

↑2.68%

Search

metmuseum.org

125.8K

50.44%63.46K

49.56%62.34K

↑76.37%

↓18.32%

Search

australiazoo.com.au

124.12K

17.84%22.15K

82.16%101.98K

↓63.88%

↑72.74%

Direct

ushmm.org

115.58K

85.52%98.84K

14.48%16.74K

↑60.47%

↓15.93%

Search

smithsonianmag.com

114.72K

35.72%40.98K

64.28%73.74K

↓31.04%

↓6.26%

Direct

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Key Insights on Top Museums Websites in Australia on May 2026

As of May 2026, museumsvictoria.com.au leads Museums in Australia with 498.4K monthly visits. Its audience skews mobile-first (19.79% desktop / 19.79% mobile), and traffic is down month over month -30.23% and up year over year 12.51%. ngv.vic.gov.au holds second with 287.55K visits and a desktop-leaning mix (52.04% desktop / 47.96% mobile), while visitsealife.com ranks third with 273.59K visits.

Across the leaders, fossilageminerals.com is the most mobile-first (99.75% of visits), whereas alphahistory.com is the most desktop-reliant (100%). Momentum favors pairidaiza.eu in the latest month (21,652.17%), while parksaustralia.gov.au shows the steepest pullback.

Acquisition patterns also differ: museumsvictoria.com.au is driven primarily by search, museumsvictoria.com.au by direct, and museumsvictoria.com.au by referral; overall, 45 of the top 100 sites are direct-led, 53 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia