Top Reference Websites in Australia

Name: Top websites in Australia (Reference)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Reference Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zoominfo.com

295.01K

61.8%182.33K

38.2%112.69K

↑3.1%

↑8.27%

Search

rocketreach.co

280.48K

51.99%145.81K

48.01%134.67K

↑18.17%

↑16.69%

Search

dnb.com

163.94K

33.84%55.48K

66.16%108.46K

↓21.51%

↓36.94%

Direct

apollo.io

110.64K

100%110.64K

0%4

↓0.47%

↓23.19%

Direct

hunterhunnie.com.au

84.25K

5.77%4.86K

94.23%79.39K

↑39.03%

↑147.99%

Search

advancerecords.com.au

65.59K

-

100%65.59K

↓32.35%

↑11,199.42%

Direct

contactout.com

48.47K

64.88%31.45K

35.12%17.03K

↑31.41%

↑43.62%

Search

cektekno.com

40.37K

1.92%775

98.08%39.6K

↑171.62%

↑286.79%

Direct

spoke.com

38.01K

39.95%15.18K

60.05%22.82K

↓10.43%

↑4,848.97%

Direct

scdn.co

34.17K

82.82%28.3K

17.18%5.87K

↑44.17%

↓21.11%

Direct

signalhire.com

30.6K

62.06%18.99K

37.94%11.61K

↑0.21%

↓43.27%

Search

infobel.com

26.39K

65.53%17.29K

34.47%9.1K

↑80.13%

↓46.25%

Search

icij.org

22.17K

11.8%2.62K

88.2%19.55K

↑99.9%

↑35.69%

Search

lostsuperfinder.com.au

17.32K

9.3%1.61K

90.7%15.71K

↑948.49%

↑17.94%

Direct

entegysuite.com.au

16.88K

100%16.88K

-

↑13.6%

↑572.09%

Direct

shred-x.com.au

14.9K

12.91%1.92K

87.09%12.98K

↑2,486.63%

↑35.66%

Direct

miwm.com.au

14.25K

4.67%665

95.33%13.59K

↑28.47%

↓6.49%

Search

oxfordeconomics.com

13.68K

100%13.68K

-

↓42.04%

↑66.57%

Direct

tantallonrose.com.au

13.56K

-

100%13.56K

↓14.57%

↑145.78%

Direct

onetraker.com

12.2K

13.16%1.61K

86.84%10.59K

↓19.94%

↓16.75%

Direct

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Key Insights on Top Reference Websites in Australia on May 2026

As of May 2026, zoominfo.com leads Reference in Australia with 295.01K monthly visits. Its audience skews desktop-first (61.8% desktop / 61.8% mobile), and traffic is up month over month 3.1% and up year over year 8.27%. rocketreach.co holds second with 280.48K visits and a desktop-leaning mix (51.99% desktop / 48.01% mobile), while dnb.com ranks third with 163.94K visits.

Across the leaders, advancerecords.com.au is the most mobile-first (100% of visits), whereas entegysuite.com.au is the most desktop-reliant (100%). Momentum favors nosis.com in the latest month (44,000%), while interactivesolar.com.au shows the steepest pullback.

Acquisition patterns also differ: zoominfo.com is driven primarily by search, zoominfo.com by direct, and zoominfo.com by referral; overall, 45 of the top 100 sites are direct-led, 49 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Reference Websites in Australia