Top Museums Websites in New Zealand

Name: Top websites in New Zealand (Museums)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ushmm.org

220.89K

4.18%9.24K

95.82%211.65K

↓35.57%

↑846.79%

Search

nzhistory.govt.nz

133.43K

73.6%98.2K

26.4%35.22K

↓6.1%

↓16.26%

Search

tepapa.govt.nz

124.3K

47.28%58.77K

52.72%65.53K

↓16.39%

↓5.5%

Search

aucklandzoo.co.nz

98.97K

11.75%11.63K

88.25%87.35K

↑47.91%

↑23.25%

Direct

aucklandmuseum.com

77.54K

77.27%59.92K

22.73%17.62K

↓27.18%

↓26.98%

Search

nzbirdsonline.org.nz

64.87K

22.44%14.56K

77.56%50.31K

↓14.92%

↑14.45%

Direct

worldofwearableart.com

60.27K

21.1%12.72K

78.9%47.56K

↑304.82%

↓21.32%

Direct

smithsonianmag.com

57.03K

20.99%11.97K

79.01%45.06K

↓16.69%

↑13.88%

Direct

wellingtonzoo.com

56.12K

8.36%4.69K

91.64%51.43K

↑120.08%

↑73.16%

Direct

geni.com

49.54K

47.42%23.49K

52.58%26.05K

↑48.67%

↓5.63%

Search

nianticlabs.com

42.69K

4.65%1.98K

95.35%40.7K

↓65.37%

↑25.3%

Direct

museumswellington.org.nz

42.32K

10.22%4.32K

89.78%37.99K

↓5.64%

↑0.48%

Direct

visitsealife.com

41.75K

21.33%8.9K

78.67%32.84K

↑667.65%

↓2.77%

Search

iceberg.co.nz

41.14K

4.82%1.98K

95.18%39.16K

↑2,861.92%

↑156.49%

Direct

flametreepublishing.com

35.81K

0.45%162

99.55%35.64K

↑5,188.92%

↑1,972.96%

Search

worldhistory.org

32.6K

35.56%11.59K

64.44%21K

↑441.3%

↓24.89%

Search

invaluable.com

30.02K

13.79%4.14K

86.21%25.88K

↓50.16%

↑76.56%

Direct

historyhit.com

28.71K

16.99%4.88K

83.01%23.83K

↑157.02%

↓29.97%

Direct

whitehouse.gov

28.54K

17.01%4.85K

82.99%23.68K

↑101.95%

↓27.13%

Direct

aucklandartgallery.com

28.44K

61.64%17.53K

38.36%10.91K

↓33.44%

↑51.85%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Museums Websites in New Zealand on May 2026

As of May 2026, ushmm.org leads Museums in New Zealand with 220.89K monthly visits. Its audience skews mobile-first (4.18% desktop / 4.18% mobile), and traffic is down month over month -35.57% and up year over year 846.79%. nzhistory.govt.nz holds second with 133.43K visits and a desktop-leaning mix (73.6% desktop / 26.4% mobile), while tepapa.govt.nz ranks third with 124.3K visits.

Across the leaders, groningermuseum.nl is the most mobile-first (100% of visits), whereas ww2aircraft.net is the most desktop-reliant (100%). Momentum favors ww2talk.com in the latest month (8,004.81%), while stardome.org.nz shows the steepest pullback.

Acquisition patterns also differ: ushmm.org is driven primarily by search, ushmm.org by direct, and ushmm.org by referral; overall, 49 of the top 100 sites are direct-led, 50 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in New Zealand