Top Banking Websites in the Philippines

Name: Top websites in Philippines (Banking)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in the Philippines, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

gcash.com

11.58M

14.84%1.72M

85.16%9.86M

↑25.03%

↑12.8%

Direct

sss.gov.ph

4.56M

44.99%2.05M

55.01%2.51M

↑10.69%

↓26.64%

Direct

pagibigfundservices.com

3.4M

51.76%1.76M

48.24%1.64M

↓5.76%

↑27.42%

Direct

bdo.com.ph

2.18M

39.5%861.41K

60.5%1.32M

↑1.26%

↓37.01%

Direct

paymaya.com

1.92M

16.46%316.24K

83.54%1.6M

↓0.13%

↑136.58%

Direct

bpi.com.ph

1.63M

25.43%414.8K

74.57%1.22M

↑25.59%

↓19.34%

Direct

dragonpay.ph

1.47M

8.34%122.18K

91.66%1.34M

↑1.55%

↑122.29%

Direct

unionbankph.com

1.44M

35.14%506.7K

64.86%935.19K

↓7.75%

↓19.8%

Direct

wise.com

1.35M

69.47%939.38K

30.53%412.74K

↑10.52%

↑19.59%

Direct

metrobank.com.ph

1.09M

48.95%534.63K

51.05%557.66K

↓14.67%

↓3.53%

Direct

homecredit.ph

649.89K

20.79%135.13K

79.21%514.75K

↑2.73%

↓37.64%

Direct

securitybank.com

647.54K

44.94%291.02K

55.06%356.52K

↑7.5%

↓32.66%

Direct

pagibigfund.gov.ph

564.14K

48.33%272.66K

51.67%291.48K

↓3.19%

↓26.44%

Direct

eastwestbanker.com

495.21K

28.22%139.73K

71.78%355.48K

↑70.16%

↑18.79%

Direct

xe.com

450.58K

65.38%294.6K

34.62%155.98K

↑50.4%

↓42.75%

Direct

colfinancial.com

444.29K

63.72%283.09K

36.28%161.2K

↓40.63%

↓0.96%

Direct

ifsccodebank.com

344.25K

99.96%344.13K

0.04%121

↑16.49%

↑986.26%

Direct

psbank.com.ph

343.1K

10.97%37.65K

89.03%305.46K

↑254.71%

↑29.79%

Direct

psbankonline.com.ph

296.88K

6.45%19.16K

93.55%277.73K

↑655.89%

↑161.93%

Direct

bsp.gov.ph

282.34K

68.87%194.45K

31.13%87.88K

↓21.06%

↑22.62%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Banking Websites in the Philippines on May 2026

As of May 2026, gcash.com leads Banking in the Philippines with 11.58M monthly visits. Its audience skews mobile-first (14.84% desktop / 14.84% mobile), and traffic is up month over month 25.03% and up year over year 12.8%. sss.gov.ph holds second with 4.56M visits and a mobile-leaning mix (44.99% desktop / 55.01% mobile), while pagibigfundservices.com ranks third with 3.4M visits.

Across the leaders, gold.de is the most mobile-first (100% of visits), whereas klikbca.com is the most desktop-reliant (100%). Momentum favors portfolio.hu in the latest month (31,749.04%), while tonikbank.com shows the steepest pullback.

Acquisition patterns also differ: gcash.com is driven primarily by search, gcash.com by direct, and gcash.com by referral; overall, 89 of the top 100 sites are direct-led, 7 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in the Philippines