Top Hospitality Websites in Iceland

Name: Top websites in Iceland (Hospitality)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Iceland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

217.84K

98.24%214K

1.76%3.84K

↑25.27%

↑2.85%

Direct

hotels.com

11.32K

100%11.32K

-

↓37.42%

↑43.58%

Direct

bluelagoon.com

9.76K

99.58%9.72K

0.42%41

↑166.68%

↓10.25%

Direct

skylinewebcams.com

8.83K

92.26%8.15K

7.74%684

↑274.71%

↑33.09%

Direct

marriott.com

7.6K

85.85%6.52K

14.15%1.08K

↓11.62%

↑58.51%

Direct

hilton.com

7.07K

100%7.07K

-

↑80.83%

↑27.66%

Referral

islandshotel.is

5.5K

100%5.5K

-

↓8.82%

↑42.63%

Search

bontraveler.com

4.83K

100%4.83K

-

↑7,822.95%

↑5,676.42%

Direct

synxis.com

4.41K

100%4.41K

-

↑92.74%

↑68.64%

Referral

agoda.com

4.14K

97.39%4.03K

2.61%108

↓7.01%

↓16.49%

Direct

centerhotels.com

3.5K

100%3.5K

-

↓19.68%

↑20.99%

Search

radissonhotels.com

3.48K

100%3.48K

-

↑52.77%

↓35.32%

Direct

lodgify.com

3.11K

100%3.11K

-

↑102.47%

↑2,530.45%

Direct

guestreservations.com

3K

55.77%1.67K

44.23%1.33K

↓67.66%

↑98.82%

Direct

livefromiceland.is

2.92K

95.14%2.78K

4.86%142

↑86.94%

↓85.74%

Search

trivago.com

2.78K

96.79%2.69K

3.21%89

↓29.15%

↑48.13%

Paid

cvent.com

2.77K

100%2.77K

-

↑561.34%

↑168.54%

Direct

shoreexcursionsgroup.com

2.62K

100%2.62K

-

↑3,305.19%

↑557.88%

Referral

hostel.is

2.55K

100%2.55K

-

↑1,135.92%

↑48.71%

Direct

ihg.com

2.45K

100%2.45K

-

↑48.01%

↑71.55%

Direct

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Key Insights on Top Hospitality Websites in Iceland on March 2026

As of March 2026, booking.com leads Hospitality in Iceland with 217.84K monthly visits. Its audience skews desktop-first (98.24% desktop / 98.24% mobile), and traffic is up month over month 25.27% and up year over year 2.85%. hotels.com holds second with 11.32K visits and a desktop-leaning mix (100% desktop / 0% mobile), while bluelagoon.com ranks third with 9.76K visits.

Across the leaders, theviewpalm.ae is the most mobile-first (100% of visits), whereas hotels.com is the most desktop-reliant (100%). Momentum favors bontraveler.com in the latest month (7,822.95%), while golfbreaks.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 38 of the top 100 sites are direct-led, 36 are search-led, and 21 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Iceland