Top Insurance Websites in Bulgaria

Name: Top websites in Bulgaria (Insurance)
Creator: Semrush
License: https://semi.toolspur.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Bulgaria, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ubb.bg

679.12K

37.44%254.3K

62.56%424.83K

↑17.81%

↓31.28%

Direct

allianz.bg

170.15K

61.34%104.37K

38.66%65.79K

↓29%

↓9.02%

Direct

nhif.bg

125.79K

46.53%58.54K

53.47%67.26K

↑11.2%

↓36.57%

Search

sdi.bg

119.54K

28.58%34.17K

71.42%85.37K

↓2.42%

↓25.73%

Search

guaranteefund.org

118.59K

66.34%78.67K

33.66%39.92K

↓22.27%

↓24.27%

Direct

dzi.bg

100.35K

48.47%48.64K

51.53%51.71K

↑28.23%

↓35.87%

Direct

bulgariainsurance.bg

61.99K

51.61%31.99K

48.39%30K

↑62.77%

↑29.38%

Direct

iandgbrokers.com

56.96K

76.54%43.6K

23.46%13.36K

↑154.55%

↓13.17%

Direct

amarantbg.com

55.87K

3.88%2.17K

96.12%53.71K

↑212.77%

↑201.76%

Direct

boleron.bg

53.84K

42.13%22.68K

57.87%31.15K

↓31.13%

↓10.67%

Search

bulstradlife.bg

50.15K

41.98%21.05K

58.02%29.1K

↑34.66%

↓10.02%

Direct

armeec.bg

46.61K

70.49%32.85K

29.51%13.76K

↓7.12%

↑40.92%

Direct

lev-ins.com

43.83K

89.63%39.29K

10.37%4.55K

↑6.45%

↑0.92%

Direct

sba.bg

42.57K

41.37%17.61K

58.63%24.96K

↑16.63%

↓31.59%

Direct

euroinslife.bg

37.22K

0.22%83

99.78%37.14K

↑47,621.79%

↑172.35%

Search

metlife.bg

30.16K

50.35%15.19K

49.65%14.98K

↓25.96%

↑38.93%

Search

arag.co.uk

30K

-

100%30K

↓3.94%

0%

Direct

policybee.co.uk

30K

-

100%30K

↓4.08%

↑11,983.92%

Direct

groupama.bg

29.92K

81.77%24.47K

18.23%5.45K

↓42.57%

↓12.85%

Direct

euroins.bg

27.47K

100%27.47K

-

↓15.66%

↑9.12%

Direct

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Key Insights on Top Insurance Websites in Bulgaria on March 2026

As of March 2026, ubb.bg leads Insurance in Bulgaria with 679.12K monthly visits. Its audience skews mobile-first (37.44% desktop / 37.44% mobile), and traffic is up month over month 17.81% and down year over year -31.28%. allianz.bg holds second with 170.15K visits and a desktop-leaning mix (61.34% desktop / 38.66% mobile), while nhif.bg ranks third with 125.79K visits.

Across the leaders, arag.co.uk is the most mobile-first (100% of visits), whereas euroins.bg is the most desktop-reliant (100%). Momentum favors euroinslife.bg in the latest month (47,621.79%), while bulins.com shows the steepest pullback.

Acquisition patterns also differ: ubb.bg is driven primarily by search, ubb.bg by direct, and ubb.bg by referral; overall, 65 of the top 100 sites are direct-led, 27 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Bulgaria