Enterprise AI Optimization Adds New Source & Sentiment Analysis Automations

Semrush, an Adobe company, today announced the launch of two new automations in its Enterprise AI Optimization (AIO) solution: Reddit Analysis and Negative Sentiment Analysis. 

As AI search grows in adoption, brand perception becomes increasingly influenced by the complex mix of publishers, reviews, editorial content, and user discussions that act as its sources. These new automations help bring structure to that complexity, enabling teams to move from manual observation to precise, source-level understanding.

Both workflows are designed to reduce the manual effort required to analyze AI search citations, saving teams hours of investigation while improving the accuracy of insights.

Together, they provide a more granular understanding of how a brand is framed, which sources are driving that narrative, and what to do next.

Reddit has emerged as one of AI’s most frequently cited domains, making it a critical visibility channel. However, valuable insights can be buried deep in threads, easily missable with high-level analysis.

The new Reddit Analysis workflow enables users to:

Recognizing that participation in these conversations is a directional lever, this allows brands to focus efforts where they are most likely to influence downstream AI visibility.

While a brand’s overall visibility is most crucial in AI performance, ensuring accurate and positive perception comes a close second. However, discerning the levers behind a brand’s sentiment and appropriate responses, is difficult and time-consuming.

The Negative Sentiment Analysis workflow addresses this by automatically analyzing cited sources across tracked prompts to:

This transforms source data into a clear picture of what and why negative sentiment could be emerging in responses, helping teams prioritize corrective action where it matters most.

Both workflows are built to support enterprise teams managing AI visibility at scale:

AI search is a dynamic environment where outputs shift based on model updates, source weighting, and user context. In response, these workflows provide structured guidance helping teams act with greater confidence without relying on static assumptions.

Through automated Reddit Analysis and Negative Sentiment Analysis, Semrush Enterprise gives brands a more complete view of the influences behind their AI visibility and customer perception.

The result is a more precise approach to managing AI visibility, one that enables teams to understand the underlying source material shaping AI answers.