Google E-E-A-T: What it is & how it affects SEO
E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Contributor
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
12 SEO writing tips to earn visibility [2026]
SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.
9 ways to improve SEO rankings and traffic
Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.